PRIVACY POLICY

Overview

This Privacy Policy describes how Salty Theory (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from saltytheory.com (the "Site") or otherwise communicate with us. We value your trust and are committed to protecting your personal data in accordance with applicable laws.

1. What Personal Information We Collect

To provide you with our services, we collect personal information from various interactions:

• Information Submitted Directly by You: This includes your name, shipping/billing address, phone number, email address, account login credentials, and any details you provide when contacting customer support.
• Information Collected Automatically (Usage Data): When you browse our Site, we automatically collect details about your device, browser, IP address, network connection, and how you interact with our pages via cookies and similar technologies.
• Information from Third Parties: We partner with trusted services like Shopify and secure payment gateways to successfully process orders, handle payments, and manage fulfillment.

2. How We Use Your Personal Information

We use the data we collect for the following essential purposes:

• Order Fulfillment: To process payments, arrange shipping, facilitate returns/exchanges, and manage your customer account.
• Customer Support: To handle inquiries and actively improve your general shopping experience.
• Marketing & Tailored Ads: To send promotional updates, special offers, and personalized advertisements based on your shopping preferences (which you may opt out of at any time).
• Security & Fraud Prevention: To monitor and safeguard our platform against fraudulent, illegal, or unauthorized account activities.

3. Cookies and Tracking Technologies

Like most modern e-commerce sites, we utilize cookies to power and enhance our store's functionality, remember your preferences, and perform backend site analytics.

While most browsers automatically accept cookies, you can adjust your browser settings to reject or delete them. Please note that restricting cookies may diminish your shopping experience and cause certain interactive features to work incorrectly.

4. Sharing and Disclosing Personal Information

We do not sell your personal data. We only share information with third parties under strict business conditions:

• With specialized vendors who perform critical backend services on our behalf (such as delivery couriers, IT infrastructure, and data analysts).
• With payment processors to securely verify transactions.
• When legally required to comply with court orders, applicable local regulations, or to protect the safety and rights of our brand and community.

5. Data Security, Retention, and Your Rights

Security: We implement standard commercial security measures to protect your data. However, please note that no digital transmission over the internet can be guaranteed as absolute or impenetrable.

Retention: We retain your information only as long as necessary to maintain your account, fulfill orders, or satisfy outstanding legal obligations.

Your Rights: Depending on your location, you may have the legal right to request access to, correction of, or deletion of the personal information we hold. To exercise these rights, please contact our support team directly.

6. Contact Information

Should you have any questions about our privacy practices, this policy, or if you would like to exercise your data rights, please reach out to us: